In-Play Ads
Advertise during playtime across the
world’s top gaming desktop apps
Why advertise in ONE game, when you can play at scale?
Reach unduplicated gamer audiences during & beyond playtime,
across the world’s biggest game titles
-
100M monthly
active gamers -
#2 Comescore's
US gaming property -
IAB standard formats &
custom activations
Overwolf is the gaming community's playtime companion
Overwolf’s ecosystem is a go-to for gamers playing the world’s biggest games like Fortnite, Minecraft, League of Legends, Call of Duty, World of Warcraft, and hundreds more.
Our desktop apps run during gameplay, enhancing the player experience with added content and new features.
Our website network offers gamers tips, strategies, news, and extra content about their favorite games between game sessions.
Ads are seamlessly integrated into both our desktop apps and websites, allowing advertisers connect with gamers throughout their entire journey - both in and out of game sessions - with exclusive placements and ad products.
Tap into unique audiences,
unreachable on other gaming properties:
-
92%
not found on
-
89%
not found on
-
85%
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-
89%
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-
80%
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Comscore, August 2024
-
79%
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Overwolf Ads captures gamers’ attention
during and between game sessions,
leading to unparalleled results
-
18-34
GEN Z & MILLENNIAL
AUDIENCES -
100M
MONTHLY
ACTIVE GAMERS -
TOP 10
Ranked as a top-ten
GAMING PROPERTY BY
-
85%
Avg. VIDEO
COMPLETION RATE -
90%
Avg. AD
VIEWABILITY
Fully compliant with industry standards and brand safety requirements
Discover exclusive placements & activations across the world’s top games, including:
Success Stories
-
How Intel used GPU targeting to level up PC gamers‘ hardware
View case study
-
How KFC promoted a new chicken sandwich to gamers across multiple premium games
View case study
-
How P&G engaged Fortnite gamers to promote their partnership with the 2024 Olympic Games
View case study
Target & own key
gameplay moments
Trigger your message during specific events in the game
(win, loss, etc). Own the best (or worst) moments
with relevant messaging
Scale across the
world's biggest games
Why compensate on one title when you can spread across
Fortnite, League of Legends, Diablo IV, Minecraft and other huge games?
Connect gaming communities
beyond playtime
Access unique gaming audiences between game sessions
through our website network, offering gaming news, tips,
strategies, and more
Community contest,
tournaments,
achievement rewards
Engage Overwolf's gaming communities with branded activations
to create strong emotional connections through in-game rewards
and prizes
Trusted Partners
Join the game!
Want to know more about our unique gamer audience and exclusive advertising products?