Overwolf Ads - Reach gamers during playtime across the world's biggest games

How KFC promoted a new chicken sandwich to gamers across multiple premium games

THE CHALLENGE:

KFC, renowned in gaming for its Diablo 4 collaboration and spicy sandwich, promoted a new chicken sandwich.
This time, KFC aimed to engage gamers across the communities of multiple games - Apex Legends, Fortnite, Diablo 4 and more - to promote it cost-effectively.

THE SOLUTION:

KFC utilized Overwolf's unique capabilities to specifically reach gamers playing Diablo 4, League of Legends, Fortnite, and World of Warcraft within the US

Phase 1

A comprehensive awareness campaign, featuring both display and video ads across Overwolf’s gaming desktop apps, targeted gamers during their playtime to maximize engagement.

Phase 2

A custom KFC rewarded challenge featuring League of Legends allowed gamers to complete specific challenges and win awesome in-game rewards.

THE RESULTS:

Tens of thousands of participants spent hundreds of thousands of hours playing in the KFC rewarded challenge, resulting in significant changes in brand metrics