How The General used deep linking to guide Fortnite players directly into Road Test Royale
OUR SOLUTION:
UEFN Deep Linking and Rewarded Fortnite Quests to eliminate friction and drive participation. The campaign harnessed ads featuring a one-click entry point transporting players into the Road Test Royale lobby, bypassing the usual multi-step search process.
A rewarded quest framework incentivized matches and repeat visits, while a new beta product called Lobby Shoutout amplified engagement with exceptional click-through rates. Together, these elements turned brand visibility into measurable gameplay sessions at scale.
THE RESULTS:
The General’s Fortnite map became the most played and successful branded program to date.
-
10%
AVG. CTR
-
1000X
than traditional
display ads
-
90365+
visits directly into
Road Test Royale -
10840X
sessions generated
(57% of total) -
78.5%
OF time played is attributed
to the activation
-
+13%
awareness
-
+2.5%
consideration
-
+3%
brand perception
Your amazing case study can be here too!
Want to engage your audience across the biggest games and enjoy amazing results?
