Don't stay out of the game! Reach gamers
during playtime and between game sessions,
when they're most engaged
GEN Z & MILLENNIALAUDIENCES
HOURS PLAYED PER month
MONTHLYACTIVE GAMERS
MONTHLYGAME SESSIONS
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Overwolf supports in-game creators with advertising revenue. Gamers using Overwolf's gaming desktop apps recognize that brands that advertise on Overwolf boost the community, and over 70% of users view them positively.
more likely to be brand enthusiasts
more likely to recognize brands due to digital ads
more likely to purchase products seen in ads
more likely to buy sneakers
more likely to consume energy drinks
more likely to buy hair care products
more likely to buy game peripherals and hardware
more likely to splurge on skincare/grooming
more likely to buy wellness products
more likely to buy tech gadgets
more likely to pay for subscription services
*Source: GWI