Case Studies
See how we’ve helped the biggest brands
win in gaming
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How Pringles used Moment-Triggered Ads to reward gamers in the heat of playtime
Snacking and gaming go hand-in-hand, but with so many options out there, Pringles was craving the accolade of being crowned the ultimate snack for gamers. With so many popular snacks vying for gamer attention, how could Pringles rise above the noise and become the preferred snack for gamers?
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How Universal Pictures turned trailer views into Minecraft Pets
In today’s low-attention landscape, getting audiences to watch trailers sound-on and all the way through is one of the toughest challenges in entertainment marketing. For The Bad Guys 2, Universal Pictures set out to spark authentic engagement and drive full trailer views.
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How Emporio Armani made gamers stronger with contextual pro tips
In order to boost awareness for their fragrance, Stronger With You, Emporio Armani wanted to authentically connect with gamers aged 25 and above. The challenge was introducing the brand into the gaming space in a way that would feel natural and add value, rather than appear disruptive or out of place.
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How The General used deep linking to guide Fortnite players directly into Road Test Royale
The General, a U.S. car insurance company, wanted to boost engagement for Road Test Royale, a Fortnite UEFN driving map featured on Twitch’s The Glitch.
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How P&G engaged Fortnite gamers to promote their partnership with the 2024 Olympic Games
P&G was looking to expand its exciting partnership with the International Olympic Committee and boost awareness of the Mr. Clean brand among gamers ahead of the 2024 Olympic Games in Paris.
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How Overwolf‘s game-genre-targeting helped Paramount Pictures achieve box office success
For the upcoming release of A Quiet Place: Day One, Paramount Pictures wanted to reach Thriller movie fans in their unique environments and engage them in a surprising way.
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How Monster Energy engaged gamers during gameplay on Call of Duty: Modern Warfare 3 on launch day
Monster Energy has been energizing Call of Duty players for years. With the launch of Call of Duty: Modern Warfare 3, Monster Energy wanted to have real presence in the game.
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How KFC promoted a new chicken sandwich to gamers across multiple premium games
KFC, renowned in gaming for its Diablo 4 collaboration and spicy sandwich, promoted a new chicken sandwich. This time, KFC aimed to engage gamers across the communities of multiple games - Apex Legends, Fortnite, Diablo 4 and more - to promote it cost-effectively.
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How Universal Pictures brought Bob Odenkirk and Nobody 2 to action-loving Fortnite gamers
Universal Pictures aimed to cut through a crowded blockbuster season and position Nobody 2 as an unmissable, must-see release. The mission: generate FOMO and excitement directly inside Fortnite, without the cost, time, and hassle of building a new custom map.
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How Intel used GPU targeting to level up PC gamers‘ hardware
Intel is world-renowned for high-performance AAA gaming hardware. How could Intel set itself apart and convince gamers to switch to their market-leading ARC GPU in a fiercely competitive market flooded with PC
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How P&G and Dawn created a movement within Minecraft's community around saving wildlife
Dawn has been saving marine wildlife for over 40 years. But raising awareness of environmental causes is difficult, especially among younger generations.
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How AMD engaged millions of PC gamers to upgrade their hardware
AMD has some of the world‘s market-leading GPUs built specifically for PC gamers. But gamers have very different needs from their PC set ups depending on the genre of games they play. How could AMD target hard-to-reach gamers with outdated GPUs and push them to upgrade their current set ups?
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How Lancôme powered up female gamers with contextual pro tips
Lancôme sought to launch their new fragrance, Idôle Power, by authentically connecting with female gamers. As luxury beauty and gaming can be tricky to connect, the challenge was bridging these two worlds without appearing inauthentic or forced.
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